What are your plans for the next product?
We have just released an special edition of van der Waal that smells like wax, but it's just for fun and to celebrate 1 year since our first sale. But we are testing new materials to increase the grip of the product without damaging wetsuit or skin.
As soon as the new product is ready we have to decide whether to do a replacement of the current one (creating a 2.0 version of it) or keep both, to different targets... it will depend on the new product behaviour.
We will have the opportunity to be in Ericeira Surfpreneurs Camp to discuss and exchange ideas about it with SurfEars 😀
Why did you choose Squarespace as an e-commerce platform?
We have a product that needed to be explained. What I think is that Shopify has a more aggressive, more hard-selling way to work.
When we launched the website I made beta versions on both platforms, with the same content, and the truth is that Squarespace allowed us to design the pages according to the messages we wanted to pass, while Shopify was a pure online store, where pages like About us or detailed info about the product are just header, plain text and image.
So, despite Squarespace is not so sales-oriented, as it works as a full online store, we decided to go with Squarespace.
If you could start again, what would you differently?
Although we can not complain about anything, we have done 2 mistakes: In December I decided to test WooCommerce and Wordpress as a platform for the store and we realized that those 2 or 3 seconds that the site took longer to load cost us a lot of sales.
And a peculiar situation, which cost us just a few tears of frustration: Last year we were invited to offer Van der Waal to all WSL athletes in Peniche.
Full of goodwill, and because more than publicity we really wanted their sincere feedback, we put custom letters to everyone in front of the box, explaining that.
More frustrating then receiving no feedback at all, was to see photos and videos on all social networks, with all top athletes, where our product appeared behind, covered with a white sheet (that was our letter).