PRODUCT & RETAIL

Surf Lab

Building Surf Products That Matter

From shaping bays to fashion studios, these blog posts explore the craftsmanship, challenges, and creativity driving the surf product space. Perfect for anyone bringing physical products to life.

Surf Lab
Waves, Women & What We Wear: Three Ocean-Inspired Brands to Watch
Waves, Women & What We Wear: Three Ocean-Inspired Brands to Watch

This feature brings together three women-led surfwear brands shaping the future of ocean-inspired design: Ninefoot Studio from Bali, Ánima Women’s Surf from the Canary Islands, and Gemma Lee from New Zealand. Each brand is rooted in intention, sustainability, and a deep connection to the sea — yet shaped by its own story, landscape, and creative vision. Through conversations with founders Lucia, Esperanza, and Tarryn, we explore the shared values that guide their work: crafting pieces that honour movement and nature, building independent brands from the ground up, and navigating entrepreneurship as women in a male-dominated surf industry. Together, these brands reveal a global, soulful, and purpose-driven shift happening within surf culture — one led by women, shaped by integrity, and inspired by the ocean’s many forms.

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10 Eco-Surfboards Brands that Make Surfing Greener
10 Eco-Surfboards Brands that Make Surfing Greener

It’s undeniable an increase of global awareness when it comes to campaigning for more responsible behaviour in terms of sustainability and, the surf community has always been in the first line to protect the oceans.

However, not many surfers realise how negative is the impact of their...surfboard! In fact, polystyrene - the main component used in conventional ones - needs over 500 years to decompose. 

To fight this waste many businesses are constantly looking for solutions. It’s relevant to mention the role of the ECOBOARD project; an international accreditation for brands whose aim is to promote the research and implementation of “green surfboards”. 

Let’s check 8 brands that are excellent in terms of performance, esthetics and eco-innovativeness!

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10 sustainable surf brands from Portugal
10 sustainable surf brands from Portugal

Portugal has become the main surf destination in Europe thanks to its rugged coastline offering endless wave options.

As such, the portuguese surf industry is developing very fast and it is taking a turn towards the greener side.

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13 eco-friendly swimwear brands created by and produced for women
13 eco-friendly swimwear brands created by and produced for women

The founders of the following swimwear brands have one main thing in common: Their incredible drive to create a better future for this planet.

These amazing women entrepreneurs understood the destructiveness of conventional fast fashion for the environment. Instead of becoming demotivated and apathetic, they rolled up their sleeves and started step by step to create better alternatives.

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