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This feature brings together three women-led surfwear brands shaping the future of ocean-inspired design: Ninefoot Studio from Bali, Ánima Women’s Surf from the Canary Islands, and Gemma Lee from New Zealand. Each brand is rooted in intention, sustainability, and a deep connection to the sea — yet shaped by its own story, landscape, and creative vision. Through conversations with founders Lucia, Esperanza, and Tarryn, we explore the shared values that guide their work: crafting pieces that honour movement and nature, building independent brands from the ground up, and navigating entrepreneurship as women in a male-dominated surf industry. Together, these brands reveal a global, soulful, and purpose-driven shift happening within surf culture — one led by women, shaped by integrity, and inspired by the ocean’s many forms.
Surf photography is more than capturing waves, it’s about preserving moments that move with the ocean’s rhythm. Meet the surf and lifestyle photographers who turn fleeting glimmers of light, motion, and emotion into timeless stories.
Whether you’re looking for a low-budget, all-inclusive, or luxury surf camp, you’ll find that Costa Rica offers a whole lot of options suited to all types of travellers and you can find below our list of 8 Surf & Yoga Camps in Costa Rica, including their location, prices and relevant info about the camps.
It’s undeniable an increase of global awareness when it comes to campaigning for more responsible behaviour in terms of sustainability and, the surf community has always been in the first line to protect the oceans.
However, not many surfers realise how negative is the impact of their...surfboard! In fact, polystyrene - the main component used in conventional ones - needs over 500 years to decompose.
To fight this waste many businesses are constantly looking for solutions. It’s relevant to mention the role of the ECOBOARD project; an international accreditation for brands whose aim is to promote the research and implementation of “green surfboards”.
Let’s check 8 brands that are excellent in terms of performance, esthetics and eco-innovativeness!
Portugal has become the main surf destination in Europe thanks to its rugged coastline offering endless wave options.
As such, the portuguese surf industry is developing very fast and it is taking a turn towards the greener side.
If you scour the web in search of a good surf-fit routine, you’ll be confronted by a plethora of videos, articles, websites, and social media pages all claiming to offer the best advice for staying fit outside of the water.
I’m going to present you with some of the most qualified surf specific fitness trainers from around the world, with some info on what you can expect from each one.
The founders of the following swimwear brands have one main thing in common: Their incredible drive to create a better future for this planet.
These amazing women entrepreneurs understood the destructiveness of conventional fast fashion for the environment. Instead of becoming demotivated and apathetic, they rolled up their sleeves and started step by step to create better alternatives.
Surfing has potential for empowerment and can be extremely supportive for the development of girls to become powerful and leading women who make a change in the community. These 22 charities and non-profit organizations were able to make a change in their community by encouraging girls to go in the water, have fun and connect with each other.
Vegan surf camps? Yes, you read it right.
If you think that ‘the going vegan & surfing’ combo is the gimmick of the moment, you are wrong. Many WSL surfers out there changed their diet, both to keep a healthy lifestyle and to respect nature. Kelly Slater, Tia Blanco, Nikki van Dijk to name a few.
Let’s see which ones are the best vegan surf camp/retreats worldwide to book soon (hopefully) the next holiday!
Hi y’all Surfpreneurs. Without long introduction just kicking in very fast 😬
This is what you’ll find in this article:
Relevance of videos on social media for surf businesses
Two categories of videos for social media
Important things to keep in mind for your social media videos
Types of video content for surf businesses
![How To Hire Surf Instructors for Your Surf Camp [a Simple Guide]](https://images.squarespace-cdn.com/content/v1/6850b92e40d0eb72822e5f8b/1751129066756-B6OBX3Q0EF2XGSFXUVTH/hiring2.jpeg)
Your clients have spent days planning their surf trip, dreaming of somebody not so dissimilar to John John Florence, effortlessly easing them into their first waves.
We’d all love our team of surf instructors to look like they’ve been plucked from the Blue Crush gene pool, but there are many factors to consider when you start hiring surf instructors for your surf camp.
Surfing is at the core of your business, there’s no doubt about it. It’s the main reason your guests choose your destination and your camp. They want to connect with like-minded people and catch some nice waves. Running a business that is based on your surf passion is what attracts your clients to book with you.
However, what if you added something new to your offer this year? Now it may be the right time to try out new activities that can make the guest’s experience even more memorable.
Finding ways to expand your offer is beneficial both for you and your guests. With new services, you can reach new groups of travelers and that means more possible bookings.
Exploring new income streams improves your business’s financial stability which gives you more room for doing the things you love.
Let’s say that you have an incredible surf brand idea. When you think about it, your eyes shine. When you talk about it, your surf buddies give you positive feedback 🤙 You are already there: paddling for the profits.
Dreaming is nice, but making the dream a reality is nicer. Three of our Surfpreneurs used a crowdfunding platform to bootstrap their business and live the dream.
The Surfpreneurs community has always been a supportive place where people share their insights and offer advice to others.
The last few weeks have been hard for the majority of Surfpreneurs, especially those operating hospitality or travel businesses. Everyone is facing similar issues and the situation is changing from one day to the next.
Business owners generally sit on the fence about the press.
The ‘for’ camp will tell you getting press coverage and exposure is great and drives business, while the ‘against’ camp will say spend your efforts on creating lasting interest.
I will let you decide where you sit on that spectrum, but if you do decide to go ahead, here are some tips that may help your article be published on ‘The Inertia’ like mine was recently.
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Surf and ocean lifestyle businesses may look dreamy from the outside, but founders face the same entrepreneurial challenges as others, often with added pressure from seasonality, limited resources, and volatility. A 2025 survey of Surfpreneurs Club members worldwide found that the biggest challenge is marketing and finding customers (64%), followed by product development, operations, team management, and funding. From these challenges, five key themes emerged showing what helps founders most when building and scaling surf-related businesses.