SURF LAB

Your launchpad for wave-driven work and life.

Inside Surf Lab

Your experimental zone for all things surf and entrepreneur life. From the best surf destinations and remote work hacks to peak performance, mindset mastery, and media exposure — this is your space to grow, connect, and get inspired. Whether you're chasing waves or scaling ideas, Surf Lab is here to fuel your lifestyle and your hustle.

Lara Heller 16/10/2020 Lara Heller 16/10/2020

How to Stay Surf-Fit During Coronavirus

If you’ve ever spent prolonged periods away from the ocean, you’ll probably be familiar with the symptoms of Phantom Kookitis - that feeling of anxiety as the doubtful thoughts loom, “I cannot remember how to surf, years of dedication are vanishing before my very eyes.”

Chances are you’ll soon find yourself practising your pop-up when nobody's looking, or simulating bottom to top-turns at random moments around the house.

Lara Heller 14/07/2020 Lara Heller 14/07/2020

How To Hire Surf Instructors for Your Surf Camp [a Simple Guide]

Your clients have spent days planning their surf trip, dreaming of somebody not so dissimilar to John John Florence, effortlessly easing them into their first waves.

We’d all love our team of surf instructors to look like they’ve been plucked from the Blue Crush gene pool, but there are many factors to consider when you start hiring surf instructors for your surf camp.

Lara Heller 09/06/2020 Lara Heller 09/06/2020

12 Non-Surf Activities that Go Well With Surf Packages

Surfing is at the core of your business, there’s no doubt about it. It’s the main reason your guests choose your destination and your camp. They want to connect with like-minded people and catch some nice waves. Running a business that is based on your surf passion is what attracts your clients to book with you.

However, what if you added something new to your offer this year? Now it may be the right time to try out new activities that can make the guest’s experience even more memorable.

Finding ways to expand your offer is beneficial both for you and your guests. With new services, you can reach new groups of travelers and that means more possible bookings.

Exploring new income streams improves your business’s financial stability which gives you more room for doing the things you love.

Lara Heller 26/05/2020 Lara Heller 26/05/2020

5 Essential Steps to Follow Before Creating a Surf Kickstarter Campaign

Let’s say that you have an incredible surf brand idea. When you think about it, your eyes shine. When you talk about it, your surf buddies give you positive feedback 🤙 You are already there: paddling for the profits.

Dreaming is nice, but making the dream a reality is nicer. Three of our Surfpreneurs used a crowdfunding platform to bootstrap their business and live the dream.

Lara Heller 03/04/2020 Lara Heller 03/04/2020

How Can Your Surf Hospitality Business Survive the Pandemic?

The Surfpreneurs community has always been a supportive place where people share their insights and offer advice to others.

The last few weeks have been hard for the majority of Surfpreneurs, especially those operating hospitality or travel businesses. Everyone is facing similar issues and the situation is changing from one day to the next.

Lara Heller 29/08/2017 Lara Heller 29/08/2017

How To Get Press Coverage On ‘The Inertia’?

Business owners generally sit on the fence about the press.

The ‘for’ camp will tell you getting press coverage and exposure is great and drives business, while the ‘against’ camp will say spend your efforts on creating lasting interest.

I will let you decide where you sit on that spectrum, but if you do decide to go ahead, here are some tips that may help your article be published on ‘The Inertia’ like mine was recently.